RE: Action

It is not because there is some industry standard for measuring the prevalence or impact on social media. There are many different proposals for what to measure and how. Basically you can make the collection of statistics on six areas:

1 Total number of views:

You can measure the number of page views, etc. on your blog, YouTube channel or single video, Flickr, Facebook and more. You should set up different goals and work with different weighting relative to success criteria.

2 Connections / relationships

You can measure the number of relationships by looking at who has expressed an interest in your brand. For example. subscribers to your blog, Fans on Facebook, Twitter Followers, YouTube friends and subscribers, LinkedIn group members and so on.

3 Engagement with the audience

You can measure the degree of activity in your audience by looking at who talks about your brand and it could, for example. include comments on the blog, aktivtet on YouTube, Facebook and the like, @ tweets and retweets on Twitter, and your coverage of services that allows the user to judge you.

4 References from Social Media

You can measure the number of users coming from social media to your website. It is interesting to see which sites provide the greatest traffic and add them if necessary. individually to your analysis tools. Be aware that traffic can get through your own action / channel or the efforts of others / who has mentioned your brand. To strengthen your knowledge in this area, so it makes sense to insert tracking where you have control over the link.

5 Conversion via Social Media

After sending traffic from social media to your site there should be a transaction / action. Therefore, this conversion interesting to measure in order to improve your marketing / product / etc. This is the bottom line is affected and where the management finally convinced social media opportunities.

6 Your engagement

Finally, you should also keep statistics on your own involvement. It concerns the number of blog posts, contributions to external blogs, comments, Facebook updates, Tweets, retweets, new videos on YouTube, powerpoint presentations on SlideShare, and so on.

Weighting effect is very different. But this is in my eyes the six areas to be measured, so that you can keep statistics on your company's activity and presence on social media.

FDIM has just published a study of Danish's Internet habits. Normally includes toplist for most visited sites in Denmark alone sites member FDIM. The report had something new with other sites. Besides getting certified google supreme position among the most used sites, so the report also offers information about time, rhythm, foreign traffic, top lists, target groups and what types of sites (media, dating, social, etc) Danes visiting.

GOOGLE
When 68% of Danes visiting Google and number two in a row, Krak.dk, visited by 37%, it becomes clear how Google is synonymous with the Internet in Denmark. 50% of the time spent on search, followed by 6% to Gmail, while the other time was distributed in a large number of smaller Google services.

VIDEO
Youtube is the fifth of Danes most popular Internet service. The most striking is probably that no Danish site has managed to break through with the video, despite the great interest.

Surprises
Kelkoo is visiting most popular price comparison service online. Greater than Pricerunner, EDBpriser.dk, DinPris and other similar sites. What surprises me most is the size. Nearly 500,000 users in January, which corresponds to what jp.dk and places them on a 26th space.
123hjemmeside with little more than 400,000 users, I also think is tremendously much. But I have apparently closed its eyes to the amateur country?

INTERESTING
Men prefer Ekstrabladet.dk, while women prefer MSN. There can be analyzed much, so I will leave it there.

BLOGS
Blogger.com had 370,000 users in January, Wordpress 170,000 and blogspot 80,000. It says nothing about how many people write, but how many people are reading. With the explanation is, however, that user-generated content now value highly in Google's ranks. That means that searches on Google almost by automatic means visiting blogs, debates, and the like rather than other sites on the topic.

The report can be downloaded here:
http://www.fdim.dk/downloads/Dansk% 20internetbrug% 202008_web.pdf