Google's access to index content and free access to information on the Internet
Since last week (and up) is one of the major topics of conversation, news sites and blogs by News Corp - personifiseret in Robert Murdoch - will block that Google indexes all of their newspapers online content (The Times, The Sun, The Sunday Times, New York Post, Wall Street Journal, etc. etc. and their Fox and all its sub-brands).
On the one hand, some journalists and claps his hands above the blade out from the mouth and the fight against the mighty Google will be addressed. On the other hand, network media and taking his head over the old fashioned way of looking at reality. I can refer to Ole Nørskov ( Media Watch ) on the one hand, and Danny Sullivan ( Search Engine Land ) on the other side.
TRAFFIC ON THE INTERNET
The rationale from the news media's side as equal to:
Murdoch says he is not interested in the random traffic. He can see that you can tell the advertisers that there are so many users of the newspaper online but he prefers loyal users who come back to the content they find interesting - and pay for it - rather than randomly wandering users who do not pay for it.
But this premise is wrong. Erick Schonfeld has an article from April 2009 written that Google News, Yahoo News and other aggregatorere not the actual news, but just stand as they are in. And the news media's fear of Google to the same extent transferred to Digg, Delicious, etc. services?
And with the above article from Danny Sullivan, there's no reason to block Google. It's news consumers should be kept out if they do not want to pay - if the industry that is willing and believe in the business model.
Speculation: News Corp. vs. Google
I've seen highlighted that Google in less than one year shall pay the final installment of the record contract with Myspace (News Corp.) on web search from Myspace - see TechCrunch May 2009 . But it is not abundant conspiratorial thinking that these things should be mixed together? MySpace problem to recoup the purchase price originally paid to be found elsewhere - the music industry (nuff said).
And it is also just speculation that News Corp could go to Bing and say that Microsoft can pay to be allowed to index the content and then market themselves to users that they - unlike their competitors - have all content on the web. Firstly, it is Murdoch not especially after Google. He mentions in the interview, Microsoft and Ask in the same breath. Secondly, it's more about the newspaper business model. The subscription numbers are falling - in some places dramatically. So instead of having to rely on printed newspapers, then Murdoch see opportunities online.
Speculation has gone after in this video on YouTube with Jason Calacanis I have seen through a second article on Techcrunch .
FREE ACCESS TO CONTENT
But the idea is as interesting enough to pursue. Not in terms of going after Google. But in relation to copyright and access to information on the Internet.
Will News Corp (and others) managed to introduce micro payments and keep search engines out, then the Internet as we know it today is changing its basic structure. Either the news media's suicide, because others would be happy to meet users' needs for news and users do not see 'quality' in the old newspapers as journalists and editors are watching. Or get the news media's success in taming the population to a degree the music industry has long failed with.
FUTURE
And basically I do not believe it. And it makes you probably do not either. Traditional newspapers risks in those years a bloodbath of dimensions because of competition from other traditional news outlets. Twitter is not a newspaper-killer. But it is the users' behavior, perhaps?
If newspapers fail to maintain its position as the point where I as a user goes to when I need to be updated and get the correct information, so their time is over. At best, they live a more humble life side by side with clean user created news media aggregators as newser.com, Yahoo / Google News and new additions to the online magazine that brings together niche content from, for example. blogs and creates interesting sources of information.
It will mean that many people with a journalistic position and / or training must redefine their professional identity, which some people are already doing. Both by virtue of changes in the media. And because there is no need for so many paid reporters.
