RE: Action

Yesterday I designed up to one of the most border communities, which I have participated in ... so far. Blippy.com lets you share your transactions with friends, acquaintances and strangers. This means that everything I buy on Amazon, Threadless, and iTunes will now be seen on my Blippy account . I had an American bank, I also wanted to link my Visa or Mastercard for the service. And also a few others - primarily American - services connected with such as Zappos, GoDaddy, Audible and Blockbuster and one can expect that more will follow as the site grows.

TechCrunch has made ​​a video with CEO Philip Kaplan, who explains what the service is about and why he thinks it's a good idea for a community. See it here: http://www.youtube.com/watch?v=SSibRDdKG04

Facebook tried real idea of Beacon . service was subjected to massive criticism and closed again in late 2009. In my eyes was the problem in the first place that people on Facebook were never asked if they would be with and that they had no control over the information that flowed between sites and other users. In the second instance can it discusses how much information people are willing to share. But although there have been some reactions to Facebook's recent changes to what information is private on Facebook, then it is my belief that it is not less information, which we are willing to share. Although Blippy just makes you think about privacy, I will not let this blog post about this issue further.

What is interesting is the relationship between transaction and the buyer and potential buyer.

Christopher Rolleyson writes in an article on the often interesting SocialMedia.biz that:

"Federated identity + social vil bli rapidly a mechanism for people to ask deres friends for input on buying beslutninger. It vil change how people buy. "

First Ordinary people's ratings and reviews has been one of the first steps towards services that offer social elements for the assessment of the product. We can in some cases be comfortable and get more valid information about a product or service when many people have submitted their assessment than when there was one expert's assessment. Similarly, Google's and Facebook's Friend Connect provide sites with products or services ability to distinguish between what close friends think and what the large amount of people have said.

Second Blippy makes product recommendations even more present. We do not evaluate everything we buy. And we do not tell about everything we use in our daily lives again and again. It is two sided: first promoted the specific product to friends. For my part, it applies if a new album has been released without my knowledge. It can also be true bargains for example. clothing. I do not fear that my close friends buying the exact same T-shirt on Threadless as I do. But they will certainly be inspired to buy a different product because of price. Second, services in which we organize our operations will be promoted. If I am interested in the product, so I know both how it can be bought and at what price.

Third When Jason Calacanis buying PacMan for your iPhone, then there will potentially be people who follow him, which goes out and does exactly the same. Buyer PacMan for the iPhone. Furthermore, it opens up marketing efforts in the form of sponsored purchase, because the penetration occurs through recognizable and trustworthy people - friends and influential or respected persons. It is not new, but it is more direct and easier than ever before.

4th The data I leave on Blippy are available to other people online. And businesses. These companies will be able to see me as a potential customer and may be able to find to market themselves directly to me. It might be very costly to market themselves to the individual, where the price for a product or service is low. But the company sells a product that requires fewer sales per month, to achieve a satisfactory performance, so it is perhaps interesting? More interesting, however, the problem of automation of the marketing of goods at a low price can be solved without it means that the consumer spammes with offers or feels his privacy invaded.

5th Being a service like Blippy, which has data on the user and to the products that are purchased can be a very profitable business. Not that my personal data be sold, but because they give information about buying patterns, geographic differences, trends, personal relations influence their structural development, etc., etc. It is not something reserved for Blippy and something I am particularly concerned about. We know today from supermarkets who make assessments on what goods and services which appear together in the merchant's shopping cart.

I am aware that my approach is too positive, carefree and naive. But I think decency about privacy can be a constraint to development. It's not a question of narcissism or to walk around in public without pants on. It is a matter of being aware of what data I leave where and to take control over it. Ultimately, my approach may leave as much information that I myself is an information overload? I say this based on the motto that if it looks as though no information about me is secret, then no information about me interesting. So far, one need not come. But I wish that others would think about is that the information can be found about me on the web is no different than those found for me in the physical world. The difference is perhaps how easily accessible they are.

What is the future for Blippy? We can expect that similar sites shoot up. Blippy already has 2,500 users and 10,000 waiting to be let into their beta version. I got my invite yesterday and has 20 invites back to where someone might want to try it. My account is here: http://www.blippy.com/scherz/

A good example: IBM provides software and other resources free for Linux partners. In exchange gets IBM knowledge and opportunity to use the Linux operating system on their machines, thus providing a computer at a competitive price.

"Anarconomy is equal to the new economic rules, the logic challenges not only the traditional monopolies. It challenges the company itself as value-added design, the hierarchical organizational structure and traditional pricing, what used to cost fortunes will be free in the future. "

The above quote to me is essential. This is Klaus Æ. Mogensen from the Institute for Futures Studies , which is behind the report "Anarconomy" (# 3, 2009). It is written legibly and is divided into four chapters. The first is introductory to the concept. The next is about two scenarios for how the future might look like in relation to copyright in ideas (intellectual property). There is a chapter about how anarconomy expressed just now. And finally there is a chapter on "Business models are anarconomy". The latter, which in this context is most interesting, though eg. Good morning Denmark on Monday spent more time on 3D printers. Perhaps because it is a tangible measure of how close this anarchic economy is upon us - and that it is not just about the Internet, but also can interfere with our physical life?

There is a huge growth in services on the Internet, where users themselves create and distribute (free) content. The reminder of our normal conceptions of particular ownership / copyright, which I will not go into detail in this context. But it has implications for how we can make money in the future. Technology's availability in the form of easy, inexpensive deployment bears a share of the credit / blame (if you will).

The report mentions a number of examples of how we can make money in this economy:

• Attention from users is at a premium. This applies to the advertising-financed portion, where impressions, pay per click or action that counts. It can be devices that were previously difficult to quantify. For example. individuals' attitudes and purchasing behavior, and especially opinion leaders are the most interesting.
• Voluntary donations are based on a desire among users to give the provider a coin to be present. The product is free, but users know that if they choose not to donate, then it may be that the product is not in the long run.
• Freemium is a term that covers the product for free. But if you want extra services, so it costs typically a small charge. The report also comes with an example from the physical world. Ryan Air offers flights from London to Barcelona for $ 20 even if it costs $ 70 to fly a passenger the distance. The rest comes by additional charges for luggage, onboard sales and advertising revenue.
• We can also choose to give the product away in order to sell another. This applies to the music business that puts their music recordings available for free, legal download, and then make money on merchandise, concerts and the like. It could also be that the man asked software available for free, but that it was the support and additional equipment costs.

Especially "Peer 2 Peer" gets much attention in the chapter, which in my eyes is also good reason. In many ways users of the anarchist units omvælter economy by helping in product development, marketing, quality assurance, production and delivery of the service. The recommendation is that it should be seen as an opportunity rather than a threat. Good enough is hard to accept that we should only serve 10% of what we earned before in relation to not earn anything. So there must surely be other solutions. Possibly. But the solution is not to continue as before.

It is not because the report is blind to the negative sides of the trends that it sets. There is a difference between commercial and free products, so that at no time claimed that one will replace the other. Other good things to say about the report, the fine motivation barometer and other "fact boxes" spread across the more than 48 pages. I think that something is being done out of that flesh out all ideas and analyzes / interpretations of real events and existing things.

Mogensen refers to George Bernard Shaw's sympathetic equation:

"If you have an apple and I have an apple and we exchange these apples then you and I still have one apple each. But if you have an idea and I have an idea and we exchange these ideas, we will both have two ideas. "

And that's when you master this mindset that it will be possible to capitalize on these ideas - if I need to get with my assessment. Individual examples of business models in a "free" world, which I have reproduced from the report above is already known today. The future lies in how we attack our own product and ensure its value: the user and the sponsor.

The report can be downloaded from the CIFS site .