RE: Action

Yesterday I saw a fine campaign site from Pilot . The idea is fine, because it would like to point out that a handwritten letter still means something different than one from your computer. For it is not because the pilot is underway with a definite transformation from paper to Internet?

It could well be. There are several old companies facing the Internet's new reality as a bomb under their business. Post Denmark is experiencing on the one hand, to send fewer letters, personal as well as window envelopes. On the other hand, the Internet trading increased their shipments of packages.

I got to thinking - in continuation of the campaign site from Pilot - if people wanted to send more handwritten letters. For example. if the experience around it to send and receive a letter could be more unique and peculiar to the physical world?

What about the consumer to design their own stamps and receive them from Post Denmark (to ensure quality and validity)?

The letters and postcards are on holidays, in connection with invitations and birthday parties still hold. But the budding do-it-yourself culture where small Internet merchants send many letters / packets out, might have an interest in personalization of their expression. And the larger corporate companies to ensure their brand and house style?

After a quick search online, it's actually possible at Post & Tele Museum to buy sheets with their own stamps.

However, they are just for show - and it's just not the same. And when I think of it, it's homemade stamp is not strong enough in itself to extend the lifespan of the physical letter that is sent between people today. In this case, Post Denmark had probably already tried the idea. More original, I am apparently not. Eh!

The company I work for is undergoing a transformation from being dependent on the printed media to exploit the Internet's potential. From today until Sunday 8 August, you can see the route of Tour of Denmark on Krak map . I think that's quite fine. So we just need that individual riders can be followed, such as HTC Columbia made ​​possible by the Tour de France .

Someone learning in leadership comes by exercising leadership. And some knowledge is by reading books. My university education has been good to me at that point and I'm glad theoretical books. Within the leadership, I will always recommend a piece of classical literature. Niccolo Machiavelli : The Prince.

But it may be too theoretical in the sense that in practice it is not as good an idea as it sounds.

Henriette Weber was last year a good idea to publish "Why all companies should be rock bands" at Toothless Tiger Press , after people had responded positively to a speech she had stopped at Shift08 in Lisbon.
The idea is really good enough. We're going out of the box and see the cooperation we have in a "business" in another context. I agree that it will improve our "business".

Henriette begins by mentioning that rock band is a metaphor for "sejhedsfølelsen". It's about being cool and popular. She then 7 musical lessons.

1. Why have a 9-5 job? And similar to if you feel and act like a rock star, you see differently, positively on itself.
2. The drummer is not the same as bassist. Which means that we must do what we do best, and let others do what they are good at.
3. That we do not have to be like Bono to do something good.
4. Rock Bands is about more than business. We not only work to earn money, we also make music.
5. A list of suggestions to get started with being rock bands. I think it's very fun to ask the question: what would a rock band do (a la Jeff Jarvis : "What Would Google Do?").
6. Return on Involvement is about the amount of it to get involved, influence the amount of the other involving the back.
7. We must change ourselves - right now because of the financial crisis.

The premise is that everyone will be in a rock band and that we must live out our childhood dreams. As mentioned in previous blog posts " (Don 'with) to manage your business as a rock'n'roll band "that the premise is problematic. We will not all be in a rock band and rock band metaphor includes some issues that neither Henriette Weber, Peter Cook and others have yet addressed. The metaphor is used creatively to highlight positive opportunities. But to build an organization on something as unstable as a rock band does headless romantic in me.

Henriette Weber 7 lessons may give pause for thought and inspiration for everyday life. But I think because metaphor force: this concrete as well as metaphors in general.