RE: Action

A good example: IBM provides software and other resources free for Linux partners. In exchange gets IBM knowledge and opportunity to use the Linux operating system on their machines, thus providing a computer at a competitive price.

"Anarconomy even new economic ground rules for logic challenges not only traditional monopolies. It challenges the company itself as value-added design, the hierarchical organizational structure and traditional pricing, what used to cost fortunes will be free in the future. "

The above quote to me is essential. It is Klaus Æ. Mogensen from CIFS , which stands behind the report "Anarconomy" (# 3, 2009). It is written legibly and divided into four chapters. The first is introductory to the concept. The next is about two scenarios for how the future might look like in relation to copyright in ideas (intellectual property). There is a chapter about how anarconomy expressed just now. And finally there is a chapter on "Business models are anarconomy". The latter, which in this context is most interesting, though such. Good morning Denmark on Monday spent more time on 3D printers. Perhaps because it is a tangible measure of how close this anarchic economy is upon us - and that it is not just about the Internet, but also can interfere with our physical life?

There is a huge growth in services on the Internet, where users themselves create and distribute (free) content. The reminder of our normal conceptions of particular ownership / copyright, which I will not dwell on in this context. But it has implications for how we can make money in the future. Technologies available in the form of easy, inexpensive deployment bears part of the credit / blame (if you will).

The report mentions a number of examples of how we can earn money in this economy:

• Attention from users is at a premium. This applies to the advertising-financed portion, where impressions, pay per click or action that counts. It may also be entities that were previously difficult to quantify. For example. individuals' attitudes and purchasing behavior, especially when opinion leaders are the most interesting.
• Voluntary donations are based on a desire among users to give the provider a coin to be present. The product is free, but users know that if they choose not to donate, so it may be that the product is not in the long run.
• Freemium is a term that covers the product is free. But if they are extra services, so it costs typically a small charge. The report also comes with an example from the physical world. Ryan Air offers flights from London to Barcelona for $ 20 even if it costs $ 70 to fly a passenger the stretch. The rest comes by additional charges for luggage, onboard sales and advertising revenue.
• We can also choose to give the product away in order to sell another. This is the music business that puts their music recordings available for free, legal download, and then make money on merchandise, concerts and the like. It could also be that the man made free software available, but that it was the support and additional equipment costs.

Especially "Peer 2 Peer" gets much attention in the chapter, which in my eyes is also good reason. In many ways users of the anarchist entities that upend the economy by being involved in product development, marketing, quality assurance, production and delivery of the service. The recommendation is that it should be seen as an opportunity rather than a threat. Sure, it's hard to accept that we should only serve 10% of what we earned before in relation to not earn anything. So there must surely be other solutions. Possibly. But the solution is not business as usual.

It is not because the report is blind to the negative sides of the trends that it sets. There is a difference between commercial and free products, they have never claimed that one will replace the other. Other good things to say about the report is the fine motivation barometer and other "fact boxes" over the more than 48 pages. I think that something is being done out of that flesh out all the ideas and analysis / interpretation of real events and existing things.

Mogensen refers to George Bernard Shaw's sympathetic equation:

"If you have an apple and I have an apple and we exchange these apples then you and I still have one apple each. But if you have an idea and I have an idea and we exchange these ideas, we will both have two ideas. "

And that's when you master this mindset, it becomes possible to capitalize on these ideas - if I come with my assessment. Individual examples of business models in a "free" world, which I have reproduced from the report above are already known today. The future lies in how we attack our own product and ensure its value: the user and the sponsor.

The report can be downloaded at the CIFS site .

This year I have already been presented to several things beyond my comprehension.

One of them is augment reality, where, for example. paper with 3D image set against a webcam turns into a small wind farm in a natural landscape , where a little breath into the microphone causes them to turn around. And Layar, an Augment Reality mobile browser can tell me about what I look at and tell me the data that now might be linked to this. See another video .

I have vacation. This means that I get cleaned up. Which brings me to another thing that has pulled at my views on the opportunities in technology.
One of the things I've missed this spring is the Google Wave . I had only skimmed the news about what's in store for us even when it is launched to the public. To Google Wave would be something with a new document production tool for multiple participants simultaneously. But it is much more than that.

This video presents the Google Wave of approx. 1 ½ hours. It was recorded at the Google I / O in May 2009 where Stephanie Hannon, Lars Rasmussen, Jens Rasmussen undergoes an early version of the Google Wave for approx. 4,000 developers.

Google Wave is open source, just like brothers Rasmussen's previous generation Google Maps . This means that it is possible (and to be encouraged) to build applications / gadgets and use APIet for your own use of the Wave as a standalone or in an existing service.

There can be no doubt that Google Wave is distinguished by setting new standards in the Real Time Web. Google Wave changes the use of email, Instant Messaging improves, enhances the potential for image sharing, management of discussion groups, etc. etc.
Google Wave is primarily a communicative tool. It affects the publishing process by making me independent of services, platforms and distribution channels.

Wave uses drag-n-drop technology, which makes it look extremely easy out. But it also has many other features that are state of the art. For example, use their spellcheck Natural Language Processing to understand the syntax and word. There is already built an extension for Wave in the form of a "translator" (40 languages) and the translation is alive. Like everything else, both sender and receiver see what each other does.

The most inspiring to me is the possibility that more people dishes in a document simultaneously. At the same time can make a "play back" the changes that are made along the way, makes the product in my eyes are going far out of the box without having lost touch with reality. It is very impressive. But the way to add links and comment across services enables rear to everyone and everything.

A while ago I read in Computer World about Opera that was in the process of expanding their browser to a server. There is certainly some contexts here and something will happen with the way we are on the Internet within the next few years. When I'm at home privately have started to use Flock 2.5 , which is a Firefox browser with social features. Features on Facebook and Twitter are really good. Better WordPress integration and an integration of Last.fm would make it even funnier. I do not know if Flock will do it for me. But then there is probably someone else who comes to it.

Occasionally I hear discussions about banner advertising on the Web is ugly, that users hate them and that they do not work for the customer. It is a falsehood with modifications.

Full-page ads in newspapers, multi-page ads on the first pages in magazines, ad blocks in the middle of Sunday movie on TV and large advertisements in the top of the newspapers' websites are here to stay. It's simple and easy to explain to customers and therefore financed newspapers, magazines, television and websites of this.

Aesthetics can be discussed. It becomes "Cillit Bang" commercials on TV, as well as CBB Mobil banners on the Internet. But users hate them. Not so much so that you can find on never seeing TV2 again or stop using Ekstrabladet.dk because CBB has bought ad space.
But it is true that users do not like the commercials that complicates their quest online. This applies, for example. pop-ups, expandable and dynamic html. In return, users are fine with advertising that comes when it is expected. And they also click on ads that are contextual or otherwise relevant to themselves. But users do not hate advertising, because we are all well aware that advertising finances the possibility of using websites "free".

At the advertising agency GoViral (and other) one is of the opinion that banner advertising is not working (Read by Media Watch , requires subscription). But the question is whether Jimmy Maymann proposal for " behavioral targeting "and placement of video content portion is a viable solution?
If we blur the distinction between advertising and editorial content (not to mention user-generated), so we again complicates users currently online.

Internet media can be something other than radio, TV and newspapers. It would be strange if this were not to rub off on the way advertised. But if you think the Internet is the only medium where people can interact with the advertisement, then you are horribly wrong. Here are some fun, interactive advertising from the physical world:

Kit Kat bench

Colgate and refrigerator with soft drinks

And therefore it may well be that it can be done better on the Internet.

Is the graphical part of the Internet interesting? Then you should know about Smashing Magazine . Here are tips, tricks, freebees, documentation, tutorials, themes, techniques and tons of inspiration.

Smashing Magazine has grown enormously in the approx. 3 years it has existed and rounds soon 100,000 subscriptions to their RSS feeds. The frequency of posts on their blog has increased and they include Launched Smashing Jobs to capitalize on their high traffic and great attention.
Although there is much else on their site, so is the quality of their interventions and the concept for their blog very viable. Right now posted my favorite posts at the end of each month. A contest where the web designer from around the world send wallpapers with a calendar for the upcoming month.

A classic example of a blog is " 50 beautiful blog designs "which in its simplicity, is to show 50 design blogs delicious. So the reader can even go on exploring. No analysis or interpretation, just a samgfuld composition. Inspiredology.com makes proper use of the same publishing model, but never reach the same heights as it lacks versatility and same sense of quality.

I found Smashing Magazine is the first time when I was searching for a usable WordPress themes for Stemblankt.dk and has since tried to read the articles about CSS and sent AJAX, Javascript and font tips to my colleagues. Definitely recommended for amateurs and professionals.

FDIM has just published a study of the Danish population's internet habits. Usually includes top tier of most visited sites in Denmark alone sites member FDIM. The report had something new with other sites. Besides confirmation googles supreme position among the most used sites, so the report also provides information about time, rhythm, foreign traffic, top lists, target groups and what types of sites (media, dating, social, etc) Danes visiting.

GOOGLE
When 68% of Danes visiting Google and number two in a row, Krak.dk, visited by 37%, it becomes clear where Google is synonymous with the Internet in Denmark. 50% of the time spent on search, followed by 6% to Gmail, while the remaining time was distributed in a number of smaller Google services.

VIDEO
Youtube is the fifth of Danes most popular Internet service. The most striking is probably that no Danish site has managed to succeed with video despite the great interest.

Surprises
Kelkoo is visited most frequently used price comparison service online. Greater than Pricerunner, EDBpriser.dk, DinPris and other similar sites. What surprises me most is its size. Nearly 500,000 users in January, which corresponds to what jp.dk and place them on a 26th space.
123hjemmeside with slightly more than 400,000 users, I also think is very violent. But I have apparently closed its eyes to the amateur country?

INTERESTING
Men prefer Ekstrabladet.dk, while women prefer MSN. There can be analyzed much, so I will leave it there.

BLOGS
Blogger.com had 370,000 users in January, 170,000 WordPress and BlogSpot 80,000. It says nothing about how many people write, but how many people read. With the explanation is, however, that user generated content gradually value highly in Google's ranks. That means that searches on Google almost by automatic means visiting blogs, debates and the like, to other sites on the topic.

The report can be downloaded here:
http://www.fdim.dk/downloads/Dansk% 20internetbrug% 202008_web.pdf