RE: Action

In the last two posts I've written a bit more introductory to business conditions and opportunities in social media. And the style I would like to continue.

In the previous blog post I wrote that one important point is to let users themselves create and share content. Its role is to facilitate this in a way that is constructive, free, spacious, fun, [insert your own values], etc.

Internal division of roles

Depending on your business it makes sense to place the coordination of Marketing. This is often where you'll find resources that are familiar with your company's brand, design guidelines, latest and next steps. And then have your staff in marketing is often a communication background.

But if it is to have real clout, you must involve the persons responsible for each (main) products. Also like IT and customer service if there are qualified people to work in social media. Management and HR is also good to have with the work, since they may have their own interests in relation to come out and represent the company, which in a sense is also relevant for parts of your users. It applies to recruitment, political and regulatory conditions.

Let any. the coordinating entity bringing the partners on a monthly and ad hoc if the need arises. They are in themselves an editor and can advantageously work as one.

EXPERTISE AND TIPS

When a person participating in social media on behalf of the company in charge of the organization or the responsibility of individual products, it will be possible for her to make a difference. Other properties could be that the person is friendly, attentive, friendly, professional, and if possible the ability to be personal in his communication and attitude. In this case it makes a face at the person - and it's much more fun to talk to someone than to talk to a logo.

Another good tip is that you should never write when you are angry or resentful. Be friendly and helpful. The traces on the Internet is not easy to remove again. And more importantly, so are the rules for behavior on the Web is not just for business and consumers. Individual consumers can afford to be stupid, arrogant and opinionated. Businesses should be professional, transparent and credible. It may sound unfair, but as a company expected more from you. In return you can enjoy that a customer's hernia does not mean that the rest of the customers leaving you. Rather, they can easily comprehend if it is the client in question, there is something wrong with.

For you have the right, then your company's clout so much greater if you can comply with the rules that apply to businesses.
Finally, it is a good idea to be specific in the dialogue. Deal with your actual problem. Each problem detail. Warm air and dishonesty punishable in social media.

DUTIES

Assignments are to listen to others 'content, aggregating others' and own content and publish relevant and new content. It's pretty basic. But if you fail to listen, then you can not be part of the conversation, you will not be able to engage in dialogue on an equal footing with others, but instead stand apart and weaken relations in advance. Aggregation is your way to sort and highlight what you think is important. It is also your way of influencing the content that you believe contributes positively. In addition, press releases appears poorly in social media. You have several shots in the gun, talk directly to each user and, if necessary, share stories up in the user segments. Writing with the aim to create dialogue. As long as people talk about you, so they think of you and the possibility that the story spreads will be present.

In addition there are a number of tasks related to documentation, statistical analysis, internal communications to gather new knowledge and share what you might learn about users.

OTHER PEOPLE?

When a company establishes a strategy for its involvement in social media and includes key personnel to perform the work described as such. above, it also makes sense to take care of the other employees who are not included.

I would recommend giving them the opportunity to participate on their own terms and own platforms. Offer them lessons on good practice and use, give them help themselves, and ensure there is a certain amount of risk embedded in the overall plan. Prohibit employees not to participate.
Create a social media policy that does not fill more than one page. Refer here perhaps. to the applicable rules of business conduct around the company in general. And the sea otherwise confident that your employees have etiquette. They are after all not their boss out in the local newspaper?