Tour of Denmark on Krak, homemade stamps and online handwriting
Yesterday I saw a fine campaign site from Pilot . The idea is fine, because it would like to point out that a handwritten letter still means something different than one from your computer. For it is not because the pilot is underway with a definite transformation from paper to Internet?
It could well be. There are several old companies facing the Internet's new reality as a bomb under their business. Post Denmark is experiencing on the one hand, to send fewer letters, personal as well as window envelopes. On the other hand, the Internet trading increased their shipments of packages.
I got to thinking - in continuation of the campaign site from Pilot - if people wanted to send more handwritten letters. For example. if the experience around it to send and receive a letter could be more unique and peculiar to the physical world?
What about the consumer to design their own stamps and receive them from Post Denmark (to ensure quality and validity)?
The letters and postcards are on holidays, in connection with invitations and birthday parties still hold. But the budding do-it-yourself culture where small Internet merchants send many letters / packets out, might have an interest in personalization of their expression. And the larger corporate companies to ensure their brand and house style?
After a quick search online, it's actually possible at Post & Tele Museum to buy sheets with their own stamps.
However, they are just for show - and it's just not the same. And when I think of it, it's homemade stamp is not strong enough in itself to extend the lifespan of the physical letter that is sent between people today. In this case, Post Denmark had probably already tried the idea. More original, I am apparently not. Eh!
The company I work for is undergoing a transformation from being dependent on the printed media to exploit the Internet's potential. From today until Sunday 8 August, you can see the route of Tour of Denmark on Krak map . I think that's quite fine. So we just need that individual riders can be followed, such as HTC Columbia made possible by the Tour de France .
