Banner Overload at Computerworld.dk
Computer World is one of the few Danish news media, whose weekly articles I skim through. It's really not because the news always as sharp. Basically, I want to know what is news in the mainstream IT Denmark, which I suppose is a part. And they do just fine.
Computer World and journalist Kristian Hansen was last night presented with media Internet Award 2010 for Best netjournalistik for the unveiling of KMD and local circumvention of procurement rules and violating rules on receiving gifts. And my immediate view is that it's a deserved award for a job very well done. Congratulations!
But when I was on computerworld.dk earlier today, I was surprised by another new banner. So I began to count the number of ads on a random article ( the upper front right now ). A Topbanner. An advertisement of Articles Text and RSS feed for latest news articles. Two skyscraber. An article banner. Four ads for whitepapers in the side bar and a sub-article text. Two sets of Google Adsense with respectively two and four ads and at the bottom there are also five sørme partner links and a flashing icon of Adtech. Ad (blocks) on 15 different locations on a side. What is happening?
Moreover feeds from IDG courses, IT courses wizard Jobworld, Computerworld's shop and PC World.
Jens Christian Madsen wrote in Market Magazine back in May the following wise words in the article ' Banners on the move ':
As a rule breaker and disrupts the banner receiver while he / she is doing something else.
But with so many ads that compete for attention, there is not anything that interrupts. So lose the banner its impact. Had it been printed, it is just before that the amount of content is so low relative to the announcement that it would not be called a news medium.
On the other hand, they may stay away from their clumsy Takeover format, so I'll be I know to read Computer World.
