RE: Action

Thanks to my newly assigned responsibilities in Eniro , I think it was appropriate to increase my knowledge of Facebook's advertising opportunities . With a limited number of competitors and a great opportunity to target ads to Facebook reportedly deliver good results cheap. In the following I give an insight into my first attempt at advertising on Facebook. You are very welcome to leave a message in the comment box.

Opportunities with Facebook's advertising system
Facebook is easy to get started. You create an ad by uploading an image (110 × 80 pixels) and writes a text and places a URL.
The targeting can be geographic, demographic and interests. Interests must now be selected using the English word for interest, but seem to hit the Danish language when it is intended. Have you as an advertiser, a Facebook page, group or application that you are able to target advertising at people who are either connected or not connected to that page, group or application.
Pricing is straightforward, and I can both choose a maximum bid for CPM or CPC, and when I put my daily budget is also the maximum per day. I will be on the basis of my selection above provided an estimated number of users I can reach the prospect and a number of impressions / clicks on my ad.
By week's end I settled for Facebook to my ad exposure or performance via my debit card.
Note that Facebook approves all ads and every time you correct in the after it is approved it must be approved again.

My first experiment with Facebook advertising
I write poems regularly and publishes them in Re: quote . I usually have 30 readers a day when I publish a new text. The product may not be typical marketing material, but immediately I consider it not as a barrier to using it as a test.

What I wanted with the announcement:
1) I would at least fire my name and Re: quote through thousands of views.
2) I would have new readers interested in literature in a broad sense to click onto Re: quote.
3) Finally, I made a "sticky post" on Re: Quote, calling to sign up as a subscriber to measure possible. action after clicking from Facebook.

Facebook had estimated that there were approx. 50,000 users with an interest in literature in Denmark. I set a daily budget of 50 dollars and period of advertising was 8 days (from April 14 to April 21). My choice fell on CPM, but it could so far also have been a CPC since I had no idea about my product would be the subject of many clicks. Facebook suggests everyday a framework for the maximum price I should wish to pay. Day 1 I put the CPM to 2.01, which was about. 20 cents higher than the proposed framework. The following week Facebook's draft CPM approx. 50 cent higher than my maximum bid.

What I got for money:
Throughout the period around 45,000 impressions of your ad per day. Average CPM was 0.97 to 1.27. It's a very, very low CPM. I'm thinking about Facebook wonder as Google in their advertising system has a ring of rank ads on relevance and not just price. Without targeting suggests Facebook much higher CPM or CPC bids of the advertiser.
The number of clicks ranged from 3 to 10, which was slightly disappointing considered by the ads were targeted to a specific user group. The text was "Have you read Eric Scherzer Andersen's newest offshore wind Text - Read on to recitat.dk and get totally free subscription today." It was accompanied by a picture that was a sample of my Twitter background to create familiarity with color and style, and the quote "Throw your shit in the sea / the paper is only the ink" to have some linguistic humor over the ad.
There were between 3 new subscribers, but I know they were already returning visitors Re: quote me why I do not consider the few clicks from Facebook to have made a difference here.

Summary
I got about 350,000 impressions, 44 clicks and no new subscriptions for 356 DKK. It is a low CPM for branding within the "paid media". But with a CTR of less than 0.02, so it is uncertain whether I have got something out of marketing.
My presumption is that Facebook advertising is well suited to support "earned media", if your brand or product is interesting for users. In my case it was the announcement alone and the right effect I can possibly assess after several attempts advertising on Facebook and similar experiments on Google.
Although the amount of views are beautiful, then click rate is disappointing. Although Re: quote is not a known brand, so should appropriate segmentation yield higher click-through rates. Maybe I'm just used to click-through rates on Danish search sites from Eniro and not international social network?